WHY ARE VIDEOS IMPORTANT FOR YOUR BUSINESS?
WHY ARE VIDEOS IMPORTANT FOR YOUR BUSINESS?
It’s no secret that videos are incredibly effective ways to engage with your customers, clients or your audience. They are not the only way, but they are by far the most effective. In no other form can you combine all elements of visual, auditory and text information into a single cohesive message. It really is the most powerful sensory experience you can create for your audience.
Below are a few key reasons you should implement videos into your advertising and marketing.
THREE KEY REASONS TO USE VIDEO FOR YOUR BUSINESS
We’re all watching videos everyday. According to the data, in 2020, 96% of consumers increased their online video consumption and 9/10 of those people said they want to see more videos from brands and businesses. This year, 2022, the average consumer is predicted to spend 100 minutes daily, watching videos online.
Videos tell your story. There is no better way to tell your story and connect emotionally with your audience than with video. An emotional connection translates into retention and ultimately into sales. Viewers retain 95% of information when it’s presented to them in video form.
You can cast a wide web. By that, I mean, your reach with videos is vast and ever growing. Not only can you run videos and ads online through multiple social media outlets, but you can also run them through streaming platforms such as Hulu, Vudu, etc. as well through traditional broadcast channels. Recently, we’ve seen the rise of advertising in theatere settings and even at gas station pumps.
These are only a few reasons to consider. Countless more can be brought to the table, but there’s no doubt that using video for your business or your brand is a sure way to engage with people and the world around us. If you still have reservations about it, check out this list of 135 Video Marketing Statistics You Can’t Ignore in 2022.
With the advent of mobile devices becoming increasingly integrated into our world, and fresh new media available every second of every day at the swipe of a finger, videos are key in catching someone’s attention. But once you’ve caught the attention, the trick is holding it right? That’s where compelling stories and visuals come into play. We all want to hear a good story and we all want to be entertained. Regardless of whether we’re watching a movie or an advertisement or an informational video, we want something that we can connect with. Videos can provide that connection in a way that radio and print cannot. It’s the human connection, once removed. It’s the full sensory experience.
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