TOWN OF NORTH WILKESBORO, NC
Shining a light on small town charm.
The sister town to Wilkesboro, North Wilkesboro absolutely has it’s own unique charm and character. Working with both towns, we’ve tried to capture a glimpse of what life is like here and share it with others. Nestled into a hill with residential homes and old historic buildings sprawling up from the old train tracks, North Wilkesboro has a lot to offer both it’s visitors and folks who call the area home.
Through targeted marketing and advertising, we aim to share what’s here and to hopefully give a sense of what this town’s community has to offer those who might be curious about visiting or even considering relocation.
Our efforts began a few years ago with a single billboard and a single commercial video. Now, with several commercial projects completed, we have become North Wilkesboro’s Agency of Record and in 2024 helped them roll out a full fledged campaign - including regional commercial distribution and targeted marketing with a partner social media influencer.
We look forward to our continued relationship with the Town of North Wilkesboro and hope to create much more with them in the coming years. Some of what we’ve done together thus far, can be seen below.
30 Second Commercial Spot - Social District PSA - Business Solicitation Video
Commercial Distribution
As agency of record, we facilitated the distribution of the 30 second spot seen here with Spectrum and ran a targeted campaign across both streaming and traditional television in both Boone, NC and WInston-Salem, NC.
At the end of the campaign, we had pulled 133,757+ airings/impressions across streaming and traditional tv as well as online video. Top networks included: Spectrum News, Fox News, MSNBC, Investigation Discovery, CNN, Comedy Central, Bravo, MTV and the History Channel.
The other two videos in this section were intended for social media and website distribution to share information with the community and other interested parties.
Instagram Marketing with Influencer, @JensenSavannah
We partnered with social media influencer, Jensen Savannah (736k+ followers across platforms) to create targeted social media postings at strategic points in our larger commercial campaign.